Zero-to-Hero is a challenging journey from birth to the age of 18. Going from the Industrial Era (3.0) to the Value.based Era (4.0) requires new skills from everyone of us. The development process must start from birth, actually already during the pregnancy. That is when brains start to develop. The key skills are thinking, planning, problem solving and the skill to use new technology. It is a long, but hopefully happy and joyful journey. In the above picture our excellent Zero-to-Hero Team, who is running the program together with local government teachers.. The big change, starting already from Baby Club, is to implement activating learnig, where the child is all the time in the Center. Instead of teacher "lecturing" 80% of the time, they should let the learners be active 80% of the time. It is not easy to get "old" teachers to understand, what this means in practice.

Baby Club (0 to 2 years)
Baby Club is meant for babies from 6 month to 2 years. Parents, or mainly grand parents, bring the kids twice a week to our Hero Center, where we develop babies with the critical skills (Physical Skills, Social Skills, Emotional Skills, Communication Skills and Cognitive (Brain) Skills). At the same time we teach the grand parents to do the same developing activities at home. 

HighScope Kindergarten (2 to 4 years)
The normal way in Thai Kindergartens is to look after children, not to ambitiously develop them. Our new HighScope concept makes us a model for all over 400 kindergartens in Phetchabun Province. Children learn to Plan, Do and Review. 

Huana Preschool (4 to 6 years)
We have implemented the excellent Finnish Moomin English Program for all our Pre-school students. The learning happens in daily 15 minute sessions using tablets. The Program is designed by leading Finnish educators developing also the thinking skills beside the language. From November 2019 we have started to implement the excellent HighScope learning method also in Preschool. Again, with amazing results in just few Month.

Huana School (6 to 12 years)
The huge challenge starts when our Baby Club children comes to School. The Thai governmental education system is rigged. Actually everything is just the opposite of our Finnish way of thinking about lerning. The worst is that students sit daily 5 hours in front of television looking at educational program produced by the late King. Teachers' role is mainly to open and close the television at a very high salary. This is maybe the biggest challenge I have met in my entire business life. Still I'm confident that we will find a way, but it takes time. 1.5.2020 we are ment to start with Active Learning first on the two lowest classes as a pilot, if the School can provide us with two competent teachers to be train in Active Learning.

Obodjo School (12 to 18)
Obodjo School is a surprisingly developed School in Phetchabun with around 800 students. It is a natural part of our Zero-to-Hero Program, as most of Huana School students continue their studies there from ยง1 to the age of 18. In February 2020 we organized a 2-day workshop for over 60 Obodjo teachers in order to define a Target Statement for the School as a base for a development program.

Every child who do the full Journey from  0 to 18, will have a good future life and be capable of taking care of family. This is the (only) way to create happybess also in the poor Thai countryside. Help us to finance this pilot project, which hopefully will spread to other countryside villages with support from Government.

Jo and Dan Rubinstein


Our Zero-to-Hero Program in Huana/Phetchabun, Thailand, is based on the Finnish world famous early childhood education concept. Together with Thai experts we are adapting the concept to suit the poor Thai countryside children. Huana is our laboratory. When ready, the model can be applied everywhere in the developing countries.
Development starts from birth. The 3 first month are critical for BRAIN development. The end result should be Healthy Educated Responsible and Open-minded teenagers or as we call them, HEROs, with the skill to THINK and SOLVE PROBLEMS.

Finland has ranked nr. 1 in Early Childhood Education

Read more about a study done by The Economist 
Phetchabun Province Governor about Zero-to-Hero

In the below video clip, you first get a picture of what we do. Finally the Phetchabun Province Governor tells, how he sees the Program.
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