
Improving the quality of education for under privileged children

Jo Rubinstein Director and Co-Founder
Welcome to the Zero2Hero Foundation

Jo and Dan Rubinstein’s Zero-to-Hero Initiative: Transforming Education in Rural Thailand
In 2016, Jo and Dan Rubinstein embarked on an inspiring journey by founding the Zero-to-Hero Foundation in Thailand. Their mission? To finance and support the Huana Pilot Project, an initiative aimed at significantly improving the quality of education for underprivileged children in rural areas.
The Vision: A Model for Quality Education
The Huana Pilot Project seeks to develop a sustainable and effective “model” that can elevate education standards for children in Thailand’s countryside. This endeavor is part of Thailand’s broader goal of transitioning to a value-based society, known as Thailand 4.0. The Rubinsteins believe that by focusing on value-based education, they can create a better, more equitable future for these children.
What Makes It Unique?
In the video below (Teacher Teaching vs. Students Learning), Jo and Dan Rubinstein delve into their innovative approach. They discuss the current strategies being implemented and their vision for the future. Their goal is to present this model to the Governor of their province and the Minister of Education, with the hope of influencing broader educational reform.
Watch the Video
Discover how the Zero-to-Hero Foundation is making a difference, one child at a time. Learn about their unique methods, the challenges they face, and the successes they’ve achieved. By sharing their journey, they hope to inspire others to join in their mission to transform education for the better.
Join the Movement
The Rubinsteins’ work underscores the importance of community involvement and support. They invite you to be part of this transformative journey. Whether through donations, volunteering, or simply spreading the word, your contribution can help make a tangible difference in the lives of many.
Together, we can create a brighter future for Thailand’s children, ensuring they receive the quality education they deserve. Join Jo and Dan Rubinstein and the Zero-to-Hero Foundation as they strive to turn zeroes into heroes through the power of education.
Elevating Education to Enhance Quality of Life
By enhancing the quality of education, we aim to improve the overall quality of life in our pilot village, Huana. Our goal is to demonstrate outstanding results that can persuade the Thai Government to invest more resources into schools, adopting our Active Learning model (see video presentation to the Phetchabun Governor below).
Shifting the Focus from Teaching to Learning
In discussions about education in Thailand, the focus is often on teachers and teaching methods. However, the emphasis should be on the process of learning. Students can absorb 100% of what a teacher imparts, none at all, or something in between, depending on the teaching effectiveness. The disparity in teaching skills is vast.
According to the renowned Edgar Dale, listening to a lecture results in retaining only up to 5% of the information presented. In contrast, when students actively participate in the learning process, retention can skyrocket to 75%! Unfortunately, many Thai Government teachers rely heavily on lecturing, where students are expected to remain silent and passive.

